• Keiron

    Great article. Shanks for sharing this!

    • http://twitter.com/chexton Chris Hexton

      Tzvi is a boss Keiron, glad you liked his story. Am sure he’d be more than happy to share a bunch of other great campaigns he’s used in the past if you get in touch. Hope all’s well!

  • http://twitter.com/dfguo Dafeng

    Great sharing! Looking into applying the techniques!

    • http://twitter.com/chexton Chris Hexton

      Let us know how you go Dafeng!

      • http://twitter.com/tybalbin Tzvi Balbin

        Looking forward to hearing about the results. The example that I used was for a retail client, would love to hear what vertical you apply this too.

  • Shai

    Great work Tzvi! Love the sharing!!!

    • http://twitter.com/chexton Chris Hexton

      Thanks Shai, super awesome post eh.

  • http://twitter.com/jasonpschulz Jason Schulz

    Unreal! Love how you broke down the process into practical steps Tzvi!

    Certainly a unique approach you were able to find.

    • http://twitter.com/chexton Chris Hexton

      Totally agree with you Jason. The detail gives a real insight into how to build and measure a successful campaign.

      Thinking outside the box is always a big part of the challenge though :).

    • http://twitter.com/tybalbin Tzvi Balbin

      Thanks Jason – Sharing is caring :)

  • http://seorewind.com/ Chris Countey

    Super actionable. Thanks for sharing!

  • Slava Rybalka

    what a great case study! Thank you Tzvi!

    My only question is – aren’t these emails officially classified as “spam”?

    • http://twitter.com/chexton Chris Hexton

      Hey Slava – as long as you have the customer’s permission it’s not spam. In this instance the list Tzvi was using was the company’s in-house opt-in list. Everyone had given permission to receive special offers and this was just a clever example of personalization to really nail the execution!

      • http://twitter.com/tybalbin Tzvi Balbin

        Spot on Chris. And thank you for the feedback Slava!

  • Matty

    Apologies for the somewhat amateur enquiry but I’m an excel novice!

    Once I have all the domain names separated in another column…how do I group those similar domains together rather than count through the list and individually mark.

    • http://twitter.com/chexton Chris Hexton

      Sure thing, I can’t recall how to do it in Excel but Google Docs has this awesome ‘unique’ function: http://drops.getvero.com/image/3m0J341T1N2v.

      Then just do a =COUNTIF(A:A, B1) in the third column to get the counts to do your graph!

  • http://twitter.com/ishfuseini ish

    Great insights! There seems to be many opportunities right under our noses. I’ll have to give this a try and see how it performs.

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  • http://twitter.com/JeanCarloHim Jean Carlo Him

    This is the most awesome thing Ive see in email marketing. Great Job. ( We dont need marketers… we need creative people) KUDOS!

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  • Octavia

    This is brilliant! Well done Tzvi and thanks for sharing! I will try this bit of creativity in our next email campaign.

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