16 Feb 2015
post

The Small Win Email: A New Way to Think About Conversions

conversion email marketing

I’ve been hearing a lot about conversion optimization lately. It’s mostly good stuff – writing clear copy, focusing on clean designs, creating a strong value proposition, etc. Those are all conversion best practices but the truth is that most businesses are powered by small wins. It’s all the things that happen between the top of […]


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12 Feb 2015
post

The January 2015 Blog Report

vero blog

Each month, I update the Vero team on the blog. In the past, we’ve kept these reports internal but starting today, we’ll publish each report here on the blog. These reports are pretty simple but it will give you an idea of what’s going on behind the scenes. Hopefully, it will provide some insight into […]


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02 Feb 2015
post

How to Bridge the Gap From Education to Activation

vero content marketing

The biggest challenge in content marketing is the one we rarely talk about. It’s not content creation, promotion, pageviews, social shares or link building. Those are all just means to an end. It’s conversion. But it’s goes deeper than that. Content marketing’s biggest challenge is bridging the gap from education to a practical solution (i.e. […]


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