23 Apr 2015
post

Learning vs. Selling

learning vs selling

It’s important to understand when to sell your product and when to learn more about your potential customers. Many marketers believe that acquiring an email address is the only thing standing between them and a sale. Once they can start the drip campaign, the deal is as good as sealed. Like all businesses, we are […]


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15 Apr 2015
post

50 Must-Read Marketing Blogs

great marketing blogs

You’ve seen a lot of lists like this one. Or have you? The problem with lists like this is that they’re repetitive – which means you don’t learn anything new. But we think this post will change that. We set out to find 50 great marketing blogs – some you may have heard of but […]


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13 Apr 2015
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How to Use Cialdini’s Six Weapons of Persuasion in Email Marketing

persuasion email marketing

What’s the secret to getting people to do your bidding? This is the question Robert B. Cialdini, an experimental social psychologist, asked. To find the answer, he embarked on more than 30 years of psychological experiments, which included disguising himself as a sales trainee to infiltrate the advertising, PR and fund-raising worlds with one goal: […]


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09 Apr 2015
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Celebrate #CRODay with a Live Q&A Call on April 9

unbounce CRO day

The audio from our email marketing AMA is below. Happy International Conversion Rate Optimization Day!


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The March 2015 Blog Report

march 2015 blog report

This is our third monthly blog report. You can read the others here: January 2015 report February 2015 report The Numbers (on the blog subdomain) Pageviews: 69,184 (+6.57%) Average time on site: 3:21 (+7.6%) Bounce rate: 80.13% (+0.67%) Organic search visits: 17,506 (+11.76%) New email subscribers: 673 We bumped into an issue with Google Tag […]


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06 Apr 2015
guide

How to Build a Profitable Business with Email

death to stock

Imagine if your product was an email newsletter. Not a tool for selling or a channel for promoting but the actual product that people paid for. Would you treat email differently?


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