I really like country music. But there is something disingenuous about most of the music on country radio. All the songs rely on a handful of cliches to stay afloat – dirt roads, pretty girls, cold beer, etc. It’s almost like the songs are written by an algorithm that knows the exact blend of melody […]
If you haven’t already, be sure to check out our latest guide Email Marketing Best Practices: 20 Tips for Dramatically Better Emails. It’s loaded with 40+ examples, a slick table of contents and even a free, downloadable swipe file. I think you’ll really enjoy this one. Read it now
Check out this mini-documentary created by our good friends at Startmate and learn more about Vero’s history here.
Great advice usually isn’t sexy. Ask some of the world’s most successful entrepreneurs about the best advice they ever received and they’ll say things like: “Make your own luck.” “Say no to almost everything.” “Invest in relationships.” It’s great advice – profound even – but not exactly sexy. You were hoping they’d say something mind-blowing, […]
Sorting through dozens of emails in my junk folder recently, I found a number of emails that I asked to receive and clearly weren’t spam. Are spam filters doing their job? The answer is “yes” but spam filters inevitably snag some emails that should be delivered. According to Marketing Sherpa, spam filters mistakenly block one […]
This post originally appeared on The Fetch Blog. It is common thinking that you need to be in San Francisco to start a big software company, in Paris to create the world’s best restaurant and on Wall Street to build the a successful hedge fund. But that’s simply not true. Should Atlassian have thrived in […]
There is something profound about controlling your schedule. When your day-to-day life isn’t shaped traditional office hours or someone else’s schedule, work doesn’t really feel like work anymore. We operate in a creative economy, not a labor economy. It’s time to evolve the way we work. At Vero, we code, create, write, design, market, think, […]
There are hundreds of tools that are designed to help you manage projects … Asana, Trello, Basecamp, Pivotal, etc. Too often I see people get caught up with the tool itself instead of how to use the tool effectively. At Vero, Trello is the only task management we have to run our entire company: Simplicity, […]
As you likely already saw, we redesigned the Vero blog! This seemed like the perfect time to share some data about our blog and how it’s grown over the last two or so years. I’ve also had several people have ask me about our content strategy recently so I’m excited to share this information and […]
We are big on transparency. It’s the reason we started The Whiteboard blog – this is where we blog about the inner workings of Vero – and it’s the reason we are publishing our “welcome” campaign. Below, you’ll find the first five emails that we send to people when they subscribe to our blog. To get […]