Email marketing is a powerful way to maximize your customer acquisition efforts. It can help turn interested leads into users, inactive users into regular users and active users into long-term, paying customers. Someone asked me last week: How do you go about writing emails? You seem to have a unique style that focuses on helping the [...]

One of the most common questions I get from Vero customers is: how can I tell how effective my email campaigns REALLY are in amongst my SEO, PPC, Facebook and other marketing strategies? Good one, right? Taking a step back the real question is how can you determine the effectiveness of EACH channel in your [...]

Customer retention can make or break your business. SaaS consultant Lincoln Murphy notes that the average businesses sees 13% annual revenue churn, whilst the best businesses see negative churn. The Harvard Business Review has written that improving customer retention by 5% can improve profitability by as much as 95%. Want to get an edge over [...]

Spring is here! With it comes good vibes, shopping for new clothes, having a few drinks outside and simply grinning like an idiot because the cold weather has gone. So, in between all of this goodness, why not give your email marketing something to grin about as well? As Dale Carnegie recounts in How to [...]

How do you get more customers? If you ask people that question you’ll usually hear things like: “good marketing”, “build something people want”, “have amazing customer service” and so on. None of these answers are wrong but they are a bit vague. So how about something a little more practical? Email marketing is a powerful [...]

You’re not reading that graph wrong: on day 9 after launch, Treasure Isle had nearly 4,500,000 players. Zynga and a handful of other social gaming companies have experienced unparelled growth powered by their addictive games on the Facebook and (predominantly iOS) platforms. Here are a few facts you probably don’t know about Zynga: They have [...]

You’re probably sitting there thinking ‘A/B testing my emails is too hard‘, ‘I don’t have enough people to bother‘ or ‘where do I even start?‘ Right…right? That’s pretty normal: not enough online businesses A/B test their email campaigns! So be different: it’s not hard and by doing so you’ll stay ahead of the competition. Here are three examples of subject [...]

It’s been a little while since I sent around a product update. As ever we’ve been working hard to make Vero better and better over the last couple of months and here are three features and upgrades I wanted to share with you this month. This is just the beginning. April and May are going [...]

Online dating is a MASSIVE market. In 2012 it was worth around $2 billion and shows no sign of slowing down. There are a bucketload of online dating apps, from new players to household names like PlentyOfFish, Match.com and OkCupid. These guys have have tens of millions of users each…and that’s just the beginning. Did [...]

If you sell a subscription online or run a SaaS business then you will regularly be asking customers to upgrade and, odds on, you’ll be doing so via email. There are a lot of things you need to get right before a customer is ready to upgrade and start a subscription but, assuming that you have [...]